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Creating persuasive presentations

There's a great little article from Fast Company Now that discusses the most effective strategies to use when trying to create a persuasive presentation.

According to the article, the top five strategies (with the percentage of firms that actually use them) are as follows:
  • Sharing facts: 73.5%
  • Offering a solution: 62.1%
  • Sharing a new idea: 52.8%
  • Telling a story: 51.6%
  • Changing a perception: 50.9%
Among the other successful strategies are: the use of humour, building trust, and creating an emotional appeal.

Read the full article here.

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