A Quick Primer on Financial Ratios
Whether you’re looking at your own company’s own performance and financial situation, or at that of other companies for opportunities to invest, financial ratios are a very useful thing to understand. This article will serve as a guide to understanding some key financial ratios such as: current ratios, quick ratios, debt and debtequity ratios, as well as asset turnover and profitability ratios.
Remember that while financial ratios provide a measure to benchmark one company with another, they do not tell the whole story of the company – true performance information must also take into account the management practices of the firm.
Liquidity – Current Ratio
The current ratio, also known as the working capital ratio, is a measure of a firm’s ability to satisfy its shortterm financial obligations. Simply put, this is the ratio of the company’s current assets to its current liabilities. A high current ratio (relative to that of similar companies) indicates a greater ability of your company to pay back its shortterm debt obligations.
Current Ratio = Current Assets / Current Liabilities
Liquidity – Quick Ratio
The quick ratio is perhaps a more reflective measure of a firm’s liquidity. Unlike the current ratio this measure only includes assets which can be sold off quickly. (The current ratio on the other hand, includes such items as inventory, which often takes long periods of time to liquidate). Thus, the current assets considered in the quick ratio are cash, accounts receivable and notes receivable; the amount of inventory is taken out of the equation.
Quick Ratio = (Current Assets – Inventory) / Current Liabilities
Financial Leverage – Debt Ratio
In addition to shortterm liquidity measures such as the ones above, it is of course also important to examine the longterm solvency of the company with financial leverage ratios such as the debt ratio and the debttoequity ratio. The debt ratio is equivalent to a firm’s total debt (e.g. its long term debt obligations such as longterm leases, etc) over its total assets.
Debt Ratio = Total Debt / Total Assets
Financial Leverage – DebtEquity Ratio
The debttoequity ratio measures how much debt a firm is carrying relative to its total equity, or total net worth. This is the ratio of the total dollars attributed to the firm by creditors (the total debt) over the total dollars held by owners (total equity). A rising D/E ratio indicates the firm is becoming more highly leveraged by relying more upon debt to finance its operations, and that any new debt should be limited and better controlled.
DebtEquity Ratio = Total Debt / Total Equity
Asset Turnover – Inventory Turnover Ratio
The inventory turnover ratio measures the firm’s ability to move its products. Keeping inventory for an excessive period of time creates extra costs, thus having a faster inventory turnover can lead to a more positive cash flow and a reduction in inventory storage costs.
Inventory Turnover Ratio = Cost of Goods Sold / Average Inventory (for the period)
Profitability – Gross Profit Margin
The gross profit is a measure of the total sales, minus the cost of the goods sold over the total sales. It is a useful measure in determining the percentage of profit per sales.
Gross Profit Margin = (Total Sales – Cost of Goods Sold) / Total Sales
Profitability – Return on Assets (ROA)
The return on assets ratio measures how the company’s income is being derived by its total assets. In other words, this ratio shows you how well the company is using its assets (e.g. machinery, land, equipment, etc) to increase its profitability.
ROA = Net Income / Total Assets
Profitability – Return on Equity (ROE)
Like the ROA ratio, the return on equity ratio measures how the company is earning its profits. Unlike the ROA which uses the total assets as a measure, this ratio shows how profitability is being derived from shareholder equity. The ROE measure is thus an important one for the company’s shareholders; it shows them the number of dollars of income earned by the firm for every dollar invested in stock.
ROE = Net Income / Total Equity
Hopefully this primer was helpful in explaining some key financial ratios. In the coming weeks, there will be more ratios uncovered here for the purpose of conducting investment analysis. Stay tuned.
Permanent Link

View Comments
Remember that while financial ratios provide a measure to benchmark one company with another, they do not tell the whole story of the company – true performance information must also take into account the management practices of the firm.
Liquidity – Current Ratio
The current ratio, also known as the working capital ratio, is a measure of a firm’s ability to satisfy its shortterm financial obligations. Simply put, this is the ratio of the company’s current assets to its current liabilities. A high current ratio (relative to that of similar companies) indicates a greater ability of your company to pay back its shortterm debt obligations.
Current Ratio = Current Assets / Current Liabilities
Liquidity – Quick Ratio
The quick ratio is perhaps a more reflective measure of a firm’s liquidity. Unlike the current ratio this measure only includes assets which can be sold off quickly. (The current ratio on the other hand, includes such items as inventory, which often takes long periods of time to liquidate). Thus, the current assets considered in the quick ratio are cash, accounts receivable and notes receivable; the amount of inventory is taken out of the equation.
Quick Ratio = (Current Assets – Inventory) / Current Liabilities
Financial Leverage – Debt Ratio
In addition to shortterm liquidity measures such as the ones above, it is of course also important to examine the longterm solvency of the company with financial leverage ratios such as the debt ratio and the debttoequity ratio. The debt ratio is equivalent to a firm’s total debt (e.g. its long term debt obligations such as longterm leases, etc) over its total assets.
Debt Ratio = Total Debt / Total Assets
Financial Leverage – DebtEquity Ratio
The debttoequity ratio measures how much debt a firm is carrying relative to its total equity, or total net worth. This is the ratio of the total dollars attributed to the firm by creditors (the total debt) over the total dollars held by owners (total equity). A rising D/E ratio indicates the firm is becoming more highly leveraged by relying more upon debt to finance its operations, and that any new debt should be limited and better controlled.
DebtEquity Ratio = Total Debt / Total Equity
Asset Turnover – Inventory Turnover Ratio
The inventory turnover ratio measures the firm’s ability to move its products. Keeping inventory for an excessive period of time creates extra costs, thus having a faster inventory turnover can lead to a more positive cash flow and a reduction in inventory storage costs.
Inventory Turnover Ratio = Cost of Goods Sold / Average Inventory (for the period)
Profitability – Gross Profit Margin
The gross profit is a measure of the total sales, minus the cost of the goods sold over the total sales. It is a useful measure in determining the percentage of profit per sales.
Gross Profit Margin = (Total Sales – Cost of Goods Sold) / Total Sales
Profitability – Return on Assets (ROA)
The return on assets ratio measures how the company’s income is being derived by its total assets. In other words, this ratio shows you how well the company is using its assets (e.g. machinery, land, equipment, etc) to increase its profitability.
ROA = Net Income / Total Assets
Profitability – Return on Equity (ROE)
Like the ROA ratio, the return on equity ratio measures how the company is earning its profits. Unlike the ROA which uses the total assets as a measure, this ratio shows how profitability is being derived from shareholder equity. The ROE measure is thus an important one for the company’s shareholders; it shows them the number of dollars of income earned by the firm for every dollar invested in stock.
ROE = Net Income / Total Equity
Hopefully this primer was helpful in explaining some key financial ratios. In the coming weeks, there will be more ratios uncovered here for the purpose of conducting investment analysis. Stay tuned.
Labels: finance, financialratios, investing, performance