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More ways to reach out

More and more businesses these days are finding new ways to reach potential customers and partners online. The debate as to whether sites such as Facebook and LinkedIn are more useful than company blogs is an ongoing one; however, with additional services such as Twitter gaining in popularity due to the supposed huge potential for its use, many nimble organizations are eager to create online profiles on such sites in an attempt to reach out to more people.

But does creating a multitude of online profiles actually work? Perhaps more out of curiosity than anything else, I've decided to create a profile on Twitter to see what kind of feedback does in fact come back. I'm not sure of the duration of this quasi-experiment, but it will be interesting to see exactly what kinds of connections and conversations can be achieved with status entries limited to 140 characters or less.

The twitter feed is accessible @ dilawri.


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